What RED Is
(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to
(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to
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The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
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What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)RED.
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You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU)RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!
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The Lazarus Effect
Thanks to the Global Fund and (RED) money that you've helped generate with your (RED) purchase, an extremely effective medicine to treat HIV is becoming widely available to people in Africa. And it's as simple as two pills a day. It's so effective, in fact, it can return a person to vibrant health in about 60 days. Choose (RED) to make an impact.
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The (Red) Manifesto
All things being equal, they are not...
Note: read more on the webpage, it's copyrighted...
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The Global Fund
The Global Fund
The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in 2002 with the support of UN Secretary General Kofi Annan and the world's leaders, to dramatically increase resources to fight three of the world's most devastating diseases. Since its creation, the Global Fund has become the dominant financer of programs to fight AIDS, TB and malaria, with $10 billion invested in 136 countries...
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MEASU(RED) RESULTS
The Global Fund has selected established grants with sound performance to receive money raised through (RED). To date, (RED) partners have generated more than $60 million for the Global Fund. No overhead is taken out of these funds – 100% of this money flows to Global Fund financed AIDS grants in Ghana, Rwanda, Swaziland and Lesotho. In these countries this money is helping to finance comprehensive national HIV/AIDS programs led by the ministries of health, to provide antiretroviral treatment for children and adults, to assist in the prevention of mother-to-child transmission of HIV, as well as essential counseling and testing activities to reduce the overall risk of HIV transmission.
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Webpage for Red Products: www.joinred.com/products/gap/ or shop here:
Note: not all the tee-shirts are red, actually only one of them is - for Women & Men
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